OUR founder

During Cliff's career, his proven abilities have gained him and the companies that he has worked for great success. From industrial lighting sales early in his career; to vice president of national sales in the food industry, Cliff has applied his innovative and creative abilities by developing and bringing to market a variety of very successful products that are enjoyed by consumers worldwide today. On a personal note, Cliff is a fitness enthusiast. He and his wife, Tracy, practice and enjoy a very active and healthy lifestyle. Cliff and his wife currently reside in metro Atlanta, along with their cherished dogs.Cliff embraces and is dedicated to his faith and appreciates God’s daily grace.

Cliff Caldwell
Founder and CEO